10 Years*
Industry Experience
House Of Nappies is a family owned and operated business that have been involved in wholesale, retail as well as import and export for the last 20 years. They specialise in nappies, wipes, incontinence aids as well as cleaning and personal hygiene products. They also service childcare centres, pharmacies, home orders and particularly NDIS participants needs. Their main aim is to be amongst the leading providers of nappy products in Australia.
Challenges
Today, more and more people prefer online shopping that has why HOUSE OF NAPPIES has been experiencing acute competition in the market and unable to reach the widest possible audience/customers. They want to increase their visibility and traffic to accelerate their ROI. They came to us with the below mentioned requirements:
• Increase organic traffic and visibility
• Empower their brand
• Improve Website performance
• Convert their website into a money making machine
• Enhance their overall reach
Strategy
Our online marketing consultants and business analysts initiated a comprehensive SEO analysis to identify and fix various website issues. We have also performed a complete industry analysis and ecommerce industry to gain proper insights and build our tactics accordingly. We applied many online marketing methodologies and SEO techniques to gain desired results.
We performed a wide range of activities
- On-site optimization(Meta Tags, Heading, Image optimization, Breadcrumb, Sitemap and Robots.txt creation, content and link audit, Analytics integration, HTML improvements, improved website speed, Website structural analysis and made several modifications, etc.)
- Off-site optimization (Create the quality backlinks through different off page activities – article, blogs and press release submission, creation and submission of videos, images, business profiles and infographics, document creation and submission, profile creation on top business profile listing websites.)
